A PR Marketing initiative aimed at building facility-level awareness for Southeast Botanical Garden within the highly competitive Okinawa travel market. Through NAVER-centered, long-form content embedded in high-traffic search narratives, the campaign established the garden as a recognizable and searchable destination for Korean travelers.

A search-driven PR Marketing campaign designed to increase awareness and travel consideration for Ibaraki Prefecture in the South Korean market. By prioritizing NAVER Blog and long-form itinerary content, the campaign strengthened search visibility at the decision stage and created enduring PR assets beyond short-term exposure.